CASE STUDY
Municipal Organization Ballot
Political IP Targeting
By matching physical addresses to IP addresses, IP geofencing allows campaigns to effectively target voters. The system is 100% cookie-free and connects with real people at an unparalleled accuracy.
Location Solutions
The Background
The client was a municipal organization. They identified a group of voters who had a 72.77% likelihood to vote and launched a Get-Out-the-Vote (GOTV) campaign aiding a ballot measure. It would secure the continuation of public assistance programs such as public health inspections, opioid education, and healthcare for the disabled.
The Challenge
To increase turnout for the ballot measure, the county needed to reauthorize a $55 million dollar tax levy. The solution needed was to heavily target the high fidelity voters and influence them to vote in favor of the measure.
The Results
Nearly 108,000 homes were identified as part of the voter segment. These voter homes were split into two groups for measurement purposes: a control group which consisted of about 45,500 voters and a targeted group which was around 62,500. The target group was delivered 2.2 million display and video advertisements during the four weeks leading up to election day. The control group did not receive any IP-targeted ads.
