A Ford-Lincoln dealership, drew a digital fence around a competitor's Jeep store after registration data showed the rival store was outselling the Ford-Lincoln dealer in certain vehicle segments. So, the dealer turned to location based ad technology to pinpoint shoppers through their mobile device as they crossed a virtual threshold onto the Jeep store's property. Those shoppers received a digital display ad offering $500 off their next new-vehicle purchase at the Ford-Lincoln dealer. The offer followed the shoppers for a time, as they surfed the Internet on their smartphones.

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The campaign helped the dealership increase vehicle sales and reach more in-market customers. "The dealership makes our money back, plus some. You're really getting a quality customer versus someone who is accidentally clicking on your display ad," said the  dealer.

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Some dealers who have used the location based technology say it offers a higher customer conversion rate than other forms of advertising and is good for saturating their markets. Other dealers use address-based mobile marketing to target the homes of people whose leases are expiring in the next three months.